Case Study – RepRegen

Situation: When Ian Brown contacted RTA, RepRegen was then known as “BioCeramic Therapeutics.” The London-based company had just changed CEOs, had virtually no corporate identity, and was seeking funding in expectation of a commercial launch of its first product.

Analysis: BioCeramic Therapeutics had to be re-branded. RTA came up with the new name and forged RepRegen’s new corporate identity as “the smart biomaterials company.”

Strategy: Once the company was re-branded, RTA developed a news release runway for RepRegen and arrested media attention for the Company and its new CEO in leading medtech industry publications and business media.

Results: In August 2010, RepRegen was recognized as one of the UK’s “Top-50 University Spin-Out Companies” by Britain’s largest-selling daily newspaper, “The Daily Telegraph.” And, in October 2010, RepRegen’s Chief Science Office was recognized as one the “Top-10 Scientists Under the Age of 40” in Britain by “The Times.”

Bottom line: RepRegen is being aggressively courted by multinational companies as a business partner, and the Company is in the midst of an oversubscribed round of new funding.